Unleashing the Power of Email Marketing: Key Elements of an Email Marketing Consultation

You may know that email marketing continues to hold a high ROI. However, it's key to understand what makes an email land in your recipient's inbox, and even more importantly, drives the user to open it.

Establishing Your Reputation

Trust is a major part of any email campaign-- after all, you're reaching subscribers in their inbox, which in most cases is right in their pocket. Realistic expectations are key when discussing a brand-new sending strategy, especially if you are new to sending email campaigns in general.

List hygiene is a key element of establishing trust, not only from the recipient's perspective but from the email client's perspective as well. This means that companies like Google, Outlook, and Yahoo need to find your email trustworthy before it is even seen by a subscriber. A good email marketing consultation will explain these nuances to you, and set realistic expectations for your first email campaign and beyond.

If your email never makes it to the inbox, the message is irrelevant.

Sending a Message

It might seem obvious, but your email marketing campaign should have a clear goal in mind. Is it educational, or transactional, or is it driving subscribers to take a specific action? This goal should be top of mind when developing your email design and copy and should be clear and relevant when received in an inbox. Lengthy copy that is cut off or has an unclear objective is unsuitable for email marketing purposes, and a digital marketing firm can advise you on best practices that lead to conversion.

Simple Design

The best email design can be shuffled and distorted depending on the program used to open it. Prioritizing popular email clients ensures that your email displays the intended message, no matter the device used to view it.

Testing

Ultimately, your marketing goals are unique to you, and your business. Testing is important to ensure that your message resonates with your audience. A quality email marketing strategy leaves room for testing, while driving results, and meets the needs of your business while supporting your audience.

Sip Social is run by professionals with experience in big tech, small tech, healthcare, finance, and politics. Reach out to hello@sipsocialmarketing.com today to set up a complimentary consultation and see what the next level of digital marketing looks like for you.