About Sip Social
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Sip Social is a marketing consulting agency, here to support small businesses and individuals who just need some extra support to develop and maintain an effective digital marketing strategy.
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With so many tools available, and many sites promising to be "simple to use", it can feel intimidating if the results are not what you expect. Sip Social intends to be a friendly face, who supports business owners like you as they navigate the digital marketing world. Spend less time Googling for answers, and more time focusing on your business. Let Sip Social handle the rest!
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Sip Social is based in York County, PA, serving clients based in the United States.
Portfolio Highlights
Political Campaigns
I am committed to volunteerism within my community, and I have contributed my expertise to several political campaigns since 2020, supporting 7+ candidates of different parties and local districts.
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For Dr. Z's campaign, I worked with the candidate's vision to create a modern and consistent brand that would be eye-catching to consumers both on and offline, while remaining true to the candidate and highlighting her message.
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Services included in this project:
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Website redesign and enhancements to match the newly developed branding, and to highlight testimonials.
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SEO keyword and copy updates.
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Brand development, including consistent aesthetics, color scheme, and logo.
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Social media support, specifically regarding setup and the technical aspects of digital marketing (this client self-managed her copy and content).
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Graphic design for website and social media images, as well as print products such as door hangers and flyers.
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T-shirt designs, consistent with the brand.
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Email marketing management for her subscriber list, including initial technical setup, email design and development, subscriber management, and email campaign strategy. Email open rates consistently fell between 73 and 100%, with click rates, when applicable, reaching 33%.
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Video editing and development.
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Non-Profit Organizations
Continuing the theme of volunteerism, I have supported Girl Scout troops with a cost-effective solution to communicating with parents of Girl Scouts throughout the county.
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Services included in this project:
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Initial technical setup and purchasing of domain name and web hosting services, along with the applicable steps for email sending from a custom domain.
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Website development and design.
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Newsletter development, including content development, curation, design, subscriber list building, initial technical setup, and end-to-end campaign management.
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Strategy development and process design for the user experience, including ease of newsletter content submissions, ways to share information with parents while respecting privacy, and the process for signups for advertised events.
Additional Work
I have worked in frontend development and marketing technology for 14 years, with corporate experience in a variety of industries. I have held roles as a front-end developer, marketing channel leader, and director within the marketing operations space.
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Keep an eye on this page for additional portfolio updates! Interested in seeing what Sip Social can do for you? Reach out, now.